5 Reasons Online Real Estate Listing Promotion Surpasses Old Ways

Online real estate listing promotion is hot. It gets more eyeballs. It is the preferred source of information for most home buyers surpassing old sources like the print ads, yard signs, magazines, billboards and television.

What makes online real estate marketing so popular? There are several reasons that make web promotion of listings effective and popular. Here we list five of them.

Cost Effective

Millions of internet users are using the internet for browsing through listings. The crowd can only grow bigger with increasing use of the Internet day by day. The costs compared to reaching a huge audience and visibility is quite low giving a fillip to internet listings. The affordability combined with convenience makes web promotion a killer. Emails and online chats are means of low cost fast interaction tool for the marketer to stay in touch with clients.

Time Saving

Internet searches effectively shorten home search for homebuyers. How? Well the homebuyer can sift through the information and zero in on the most suitable listings of their preference, in the process saving on physical searches. In turn they are more likely to close deals sooner than can be achieved through traditional methods.

Average Home Buyer is getting Younger

The average age of the homebuyer is reducing with better employment and available loans. What does it mean? You would agree that the young generation is more tech savvy. They spend more and more time tweeting, social networking and of course searching. The latest generation is virtually growing up on the Internet. Would not anyone promoting property want to get their attention constantly?

It is also observed that internet clients of real estate are wealthier and more knowledgeable. Why would not someone selling a property want to miss fat pocket clients?


With the popularity of blogging sites like Twitter the space for online promotion of real estate has got a new dimension. MicroBlogging sites like Twitter, social networking sites Facebook are the latest tools in the hands of web marketers for real estate listing promotion.

Visual Impact

A virtual tour, a video of the listing, photos – all go a long way to make a deep impact on the homebuyer. All these tools are being used more and more on web portals. The best of brochures would fail to make an impression when compared to these new age tools.
However it is important to adhere to certain real estate marketing tips while promoting real estate listings on portals.

• Use a professional domain with a good name
• Creating dedicated accounts in blogging sites
• Maintain a good database of the leads coming from internet promotion
• Use the right keywords with matching headlines on the web pages
• Have pictures, videos or downloadable brochures in the website
• Technical tools for promoting web ranking of the site including SEO
• Most importantly have professionals follow up the leads

The Internet is getting bigger and so is the real estate listing promotions on it. If you are not online then you are ‘offline’ in real estate promotion!

Tips for Building Real Estate Listings

Good Real Estate Listings are a must for any successful real estate website. These listings are the way real estate agents communicate the information about the real estate properties with their clients. A major part of the Realtor’s job is done if he is able to build a good real estate listing. Once a person visits your real estate website, the first thing he will look for is information about the available homes. It is this information based on which he will make his decision. If he does not find the information useful, he may simply search for some other similar website that gives him better knowledge about the real estate area.

Ever since the Internet has become a major communication highway for millions of users, online real estate listings have started playing a significant role in generating leads for real estate agents. If you want to put real estate listings on your own real estate website, you would find the following tips useful:

Put the Listings on a Separate Page

Assign a separate page on your website for property listings and link to it with apparent links from all other pages.

Keep Your Lists Simple

The user should be easily able to access the online real estate listings on your website. Remember, listings are what most people will search for when they enter a website.

The Sort Tool

Power your listings feature with a sorting tool, one that sorts the available properties on the basis of their location and prices. This tool makes it easier for a person to search specific properties. If a person wants to buy a home in Las Vegas, he can get the properties shortlisted appropriately with the help of a location-based-sorting-tool.

Relevant Information

Don’t hype about the properties on your listings. Be honest in how you present information about the homes on your website. The more relevant the information on your site is, the more trust a visitor develops for you.

Keep the Listings Updated

Nothing distracts a buyer more than selecting a property and discovering later that the property has already been sold out. If this happens, you will seem less reliable to him. In order that this doesn’t happen, you should update the listings regularly. Your real estate multiple listings should reflect the current status of the market, not how the market looked a fortnight ago.

Property Photographs

Photographs are also important to make the listings on your website more attractive. Provide a number of photos of the homes, taken from different angles. If a home has attractive landscapes or water bodies near it, you may take a couple of pictures showing these beautiful features.

Review Of The Top 3 Real Estate Listing Websites

The days of relying on real estate magazines or the classified ads in your local newspaper for information on real estate listings are long gone. There are well over 900 online real estate listing websites which give visitors information about homes on sale. Simply look for homes in the area where you want to live and start browsing. Like all industries, there are some sites that stand out above the others and we are briefly looking at three of them below.

House Locator.com

This is not a real estate listings website that is well known but it has more listings than 99% of its rivals. The search function is simple but extremely effective and allows you to search homes depending on city, state, zip code, price, beds and baths. Its radius search is on the main page unlike other real estate listing websites where this feature is hidden. House Locator also tells you how many homes are currently up for sale in any city you choose.

On the downside, the listed information is strangely laid out. Additional information such as beds, baths, full address etc. is often missing because it is at the discretion of the real estate agent to disclose this information. Also, you are unable to narrow the search for multi-family homes or condos. This site is best suited for those who are moving locally rather than nationally but is still a terrific resource.

Yahoo! Real Estate

It seems as if Yahoo! are capable of mastering anything they set their minds to and their real estate listing website is no different. Unlike House Locator, you can specifically check for condos and family homes as well as the usual sorting by zip code, bed and price. The listed information page has just about everything you could possibly want including full address, price per square foot, the active date of the listing and much more. You can also view a map for every search and plot houses in terms of their vicinity to major streets and neighboring homes. You can even see homes that are newly listed versus homes that are listed for more than 15 days.

The only downside with Yahoo! is that you need to register in order to get the greatest benefit. When registering, you are giving your permission for agents to contact you. Nonetheless, this is a fantastic real estate listing website.


This is the granddaddy of all real estate listing websites. Realtor.com simply has more listings than any other site, better features and the ability to give you confidence prior to meeting a real estate agent. The site searches for every type of home expect for foreclosures and new homes and this is only because an affiliate site, Move.com, does this for them. Realtor.com has more search features than any other site which gives incredibly detailed information of the houses. In fact, you even receive information on the flooring in each house! Minor details such as the year the home was built, the type of property it is and its construction are also included. There is also a map feature though it is not as advanced as the one offered on Yahoo!

The main downside to Realtor.com is the fact that full addresses are not always shown but this is a very minor point when you consider that the site does everything else.

Although there are many great real estate listings websites, we feel that the three above are the cream of the crop.